I’ve run two separate agencies over the past 13 years and SEO was a core service for both of these agencies. I’ve also been in competitive bids for new clients against countless SEO companies. One of the biggest challenges for companies when selecting an agency partner is distinguishing between pricing models as it relates to the […]
Why We Hate Agency Rankings Lists
Everyone loves a good “Best of” or “Top 10” list. You probably see a few online every day. Even if you don’t read them you certainly see their catchy headlines when your browsing articles on the internet. A good top 10 list can generate traffic, create discussion, and are sometimes entertaining. If I see a headline […]
8 Reasons To Outsource Your Digital Strategy
Whether you call it digital marketing, internet marketing or online marketing, you know that even small businesses need to keep up with the times and old school marketing tactics are quickly giving way to digital. There are a lot of reasons to outsource digital strategy as it is becoming increasingly less effective to reach your target […]
Be Careful When Hiring a Thought Leader
Every once in a while someone asks me why I don’t blog more often or why I don’t promote my own personal brand more aggressively. Of course I want my clients and prospects to believe in me and have trust that I will deliver results for them. Becoming a “thought leader” is a great way to […]
Why SEO Agencies Outsource Their Services
Buyer beware! Agencies Outsource SEO services. It is a not so dirty little secret that many agencies that companies hires to perform SEO services actually don’t so the work in house, opting instead to outsource some or all of the work to contractors or possibly even unnamed “partner” agencies. Despite the annual “SEO is dead” news, […]