Guidant solves business problems by providing digital marketing expertise to businesses that don't have marketing departments or have small departments lacking deep expertise. We understand that businesses have different needs and may be at different stages in their agency search or in the development of digital strategy. We also know that some businesses simply want better performance management of their agency partners.
We approach how we work with our clients with flexibility. If you’re looking for traditional fee-for-hire consulting, we can do that. If you’re looking for help finding and managing agency partners, we can do that as well. We can also offer you a hybrid approach, any combination of agency and resource management services that meet your organization’s needs.
Digital Strategy
Companies that Need:
- Tactical Campaign Execution
- Digital Marketing Audits
- Define Strategy & Tactics
- Action Plan
- Competitor Analysis
- Measurement & Analytics
Agency Search Consulting
Services We Provide to You:
- Define Needs
- Agency Search - help you find the right agency partners
- Agency Evaluation
- Compensation Negotiation
- Relationship Management
- Performance Evaluation
- Agency Audits
Hybrid
Full Service for Companies:
For companies that need help with defining strategy and then managing the implementation of that strategy with agency partners. We determine tactics and then help select the right implementation partner(s), acting as an extension of your company to ensure execution and performance. This may be for full strategy or individual tactics such as social advertising, paid search, display advertising, or SEO.