Expertise with strategy, tactics, and measurement is needed in order for companies to have success with digital marketing when partnering with outside agencies (or contractors).If your company is lacking the internal resources or expertise needed to effectively manage your digital marketing campaign(s) or if you simply desire to have more expertise representing your company with your agency of choice, our Digital Marketing Account Management service may be ideal for you. This service is designed only for companies with a commitment and budget for digital marketing services. We do not require that you retain Guidant for agency selection, but we will want to assess the existing agency, contract, and services completed to date. If we feel the project can have success, then we will be happy to act as your retained digital account manager.
Guidant serves as an extension of your company by acting as the liaison between your company and the agencies that work on the campaigns in your digital marketing strategy. Some of the activities that we will be dong for you include:
- Client education
- Create timelines
- Attend status meetings with agency
- Ensure effective execution of SOW’s
- Relationship management
- Measure agency performance
- Reporting to company
This is best accomplished by instituting a formal review system that strikes the right balance between the different types of assessment measures – outcomes, drivers of outcomes, and qualitative relationship measures. Guidant can implement single agency relationship management programs where we interview all parties and report on our findings. Or, we can utilize online tools to facilitate processes where multiple agencies are involved. We provide objective interpretation of results and facilitate the creation of practical action plans for improvement.
How Can We Help You?
Learn more about how Professional Digital Account Management Services helps you focus on running your business. Contact Us or fill out the form.