Agency Selection Process

No Cattle Calls and No Wasted Time
In order for us to help you, we must do our own analysis as if we were going to be your digital agency partner. Our digital agency selection process will be thorough but also be customized to your company’s needs, budget,and timing.

When you work with Guidant Search Partners you getting over a decade of expertise from the agency side without the bias of working for the agencies. Make no mistake, we are working for you and the agencies cannot pay their way into the game.  Our job is to immerse ourselves into your business by understanding your goals, internal resources, and company culture. We then connect you with agencies that will do outstanding work and mesh with your people and culture.

We develop and maintain relationships with the most cutting edge agencies which allows Guidant to offer unparalleled knowledge of today’s digital marketing agency marketplace. These relationships allow us to quickly identify and expose our clients to a much broader list agencies than our clients would typically target.

A Flexible Agency Selection Process

Whether you are looking to engage a new agency, need help negotiating fees with you r agency of choice, or would like to evaluate your current agency we have developed processes that should work well for any organization but it is also flexible to your needs as a company. A typical full service engagement with Guidant Search Partners includes the following:
SEO Agency Selection Process

  1. Initial meeting to discuss your company’s needs, goals, and existing resources
  2. We complete an analysis of your website, existing marketing campaigns, and competitive environment
  3. Establish recommended scope of work based on your needs and existing resources
  4. Talk to Potential vendors
    • An overview of the agency’s credentials
    • A review of any relevant case studies
    • A chance to meet the team who would work on your business
    • A point-of-view on your goals
  5. Narrow Potential Vendor List
  6. Select Agency Vendor
  7. Negotiate terms of engagement
  8. Quarterly Agency Review

We are facilitators of mutually beneficial relations between clients and digital marketing agencies and our process is designed to insulate our client’s team from unnecessary agency contact until the time comes to finalize your decision. Our clients never sacrifice any control in the process.