Helping companies define strategy and find the right agency partners and personnel.
After spending years in leadership roles running well known top tier digital agencies and also filling strategic in house roles inside companies, a few challenging realities set in:
- The big picture is often blurry. Companies often choose the “hot” tactics rather than “right” tactics needed to achieve their goals.
- Digital marketing is often managed by inexperienced or entry level marketing employees.
- Hiring personnel and building a marketing department is Challenging! Very few companies have in house recruiters that know how to hire marketers.
- Finding the fit agency is a challenge and many companies don’t know how to select a partner.
Today small to medium sized companies want to do big things with digital marketing but often lack the resources or expertise to implement effective digital marketing strategy. Guidant was founded to bridge the gap for companies by providing strategic digital marketing consulting services to companies who want to build and scale their marketing capabilities.
- Guidant knows selecting the right agency partner is complicated and time intensive.
- Guidant understands that all companies are unique and have unique resources, needs, and goals.
- Guidant believes companies should get results from their marketing activities.
- Guidant believes agencies should be transparent about their processes.
- Guidant believes companies should not have to work with multiple agencies before finding the right partner.