About Guidant

Your Goals are Our Mission!
Guidant Search Partners was founded by a small group of digital marketing experts and former agency executives. We spent years running well known top tier agencies providing a range of digital marketing services to clients ranging from small business to fortune 500 companies.

We have identified that small to medium sized companies want to do big things with digital marketing but often lack the resources or expertise to implement effective digital marketing strategy. In addition we saw that many organizations had difficulty selecting agency partners to implement their plans.

  • Guidant knows selecting the right agency partner is complicated and time intensive
  • Guidant understands that all companies are unique and have unique resources, needs, and goals
  • Guidant believes companies should get results from their marketing activities
  • Guidant believes agencies should be transparent about their tactics
  • Guidant believes companies should not have to work with multiple agencies before finding the right partner

We Help Companies Define Strategy and Find the Right Digital Agency Partners

Digital Marketing Experts are Difficult to Assess

Over the past decade we have watched the massive consolidation in search which now has one dominant player in search (Google) and a confusing matrix of additional digital marketing channels. We have also witnessed the rise of social media and programmatic display advertising and seen its impact on digital marketing. For marketers it has become more and more competitive and difficult to achieve success. So at a time when things are more complicated than ever, it seems that there are more agencies and self proclaimed experts than ever. With so many to choose from, low barriers to entry, and no licensing requirements how does someone really know if they are getting a true digital marketing expert? Well, we know because we are experts and have hired and trained people for these positions for over a decade.

Use Digital Marketing Experts to find the RIGHT Agency Partners

Our core service is to consult with companies and help them make intelligent decisions about digital strategy and which agency or consultant to hire. We also offer digital strategy consulting and measurement services to identify the right channels and tactics. For more information on our complete list of services read below:

Digital Strategy – Working closely with our clients, we gain a thorough understanding of your business goals as well as the competitive marketplace. From there we develop the strategies and recommend the tactics that will need to be implemented to achieve your goals.

Consultation for Agency Selection – We help you avoid costly mistakes. this is our primary service where we work with you and advise you from start to finish during the agency selection process. The service includes our own analysis and assures you peace of mind when entering into an agreement.

Digital Account ManagementMany people ask why we don’t offer the services ourselves (see FAQ’s). Quite simply, we wanted to do something different that would allow us to help more companies. For companies that want even more from Guidant, we offer our expertise to manage your vendor relationships to ensure strategies are being implemented the right way. We go through our regular processes either developing strategy or agency selection and then objectively manage the relationship. Essentially we become an extension of your in house marketing department.